Smart Crepe proves that looking polished should never mean sacrificing comfort.
We’re thrilled to share that Fleur Collective’s Australian-made Smart Crepe collection has been featured by 7NEWS.
The feature celebrates something we have always believed: women shouldn’t have to choose between looking polished and feeling comfortable.
For decades, power dressing was defined by rigid tailoring, restrictive waistbands and structured pieces that looked impressive but rarely felt good to wear. But the way women dress—and live—has changed.
Today, we want clothing that moves with us. Pieces that feel just as comfortable during a long meeting as they do travelling, heading to dinner or simply getting on with a busy day.
That is exactly why we created Smart Crepe.
Read the full piece here: 7NEWS: Over 30,000 women are embracing power dressing with this comfortable Aussie-made soft suiting collection.
Tailoring made for real life
Previously known as our Soft Suiting collection, Smart Crepe brings together the sophistication of traditional tailoring with the ease and flexibility women expect from a modern wardrobe.
Rather than stiff fabrics and boxy silhouettes, each piece offers soft structure, considered shaping and comfortable stretch. It follows the body without restricting it, creating a polished look that still feels effortless.
As 7NEWS recognised, this is power dressing reimagined for real women and real life.
New this season: Wine, Cocoa and Teal
Wine is the one to have this season - rich, confident, and effortlessly built to carry you well into winter and beyond into spring.
Cocoa is the quiet powerhouse of the palette - a warm, rich brown that shows up in the Drew Pant, Merit Blazer and Vienna Vest, effortlessly elevating everything it's paired with.
Dark Teal is the fresh surprise of the range - a deep, moody blue-green that runs through the Drew Regular and Short Pant, and the Merit Blazer. It's the perfect pick for anyone ready to swap black and navy for something with a little more depth.
Put together, Wine, Cocoa and Dark Teal make a complete seasonal story on their own, no trend cycle required.
A collection shaped by women
More than 30,000 customer reviews have helped shape Fleur Collective and our understanding of what women truly want from their clothes.
You have told us that comfort is not an optional extra. You want to sit, move, travel and live freely while still feeling stylish, confident and beautifully put together.
Smart Crepe was created in response to that reality.
Because true confidence doesn’t come from enduring your clothes. It comes from wearing pieces that support you through everything your day holds.
A proud moment for Fleur Collective
To see our collection recognised by 7NEWS is a proud moment for our entire team—and a celebration we share with every woman who has worn, loved and lived in our Smart Crepe.
Thank you for helping us redefine what power dressing can look and feel like.
Shop the Smart Crepe collection here
Ready for real life. Ready for you.
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