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A New Chapter: Introducing Fleur Collective

Today marks the beginning of a new chapter. Leina + Fleur is becoming Fleur Collective.

Over the years, our brand has grown into something more than clothing. It has become a community — women wearing the pieces, styling them in their own way, and shaping the spirit of the brand together.

The name Fleur Collective reflects that evolution.

A collective of women.
Women designing for women.
A brand built around connection, confidence and thoughtful design.

"Leina + Fleur began as something deeply personal, but over time it became something much bigger. Fleur Collective reflects the community of women - both behind the scenes and in the real world - who have shaped this brand alongside us."

— Fleur Richardson, Founder and Creative Director

Alongside our new name, we are unveiling our Autumn Collection and the first look at our latest campaign, Made to Set the Pace.

At the centre of this campaign is our Tech Stretch collection — a deconstructed modern suiting designed for the rhythm of everyday life. Explore our signature tailored pants and new jackets, available in multiple silhouettes and colours, offering women the freedom to find their perfect fit.

Built with four-way stretch, exceptional recovery and crease-resistant fabric, Tech Stretch pieces move with you and maintain their structure throughout the day.

Machine washable and tailored for comfort, they are designed to keep up — whether you're heading into a meeting or moving through a busy day.

Because this new chapter is about exactly that.

Your perfect fit. Your place to belong.

Welcome to Fleur Collective.

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